Our Brand Story

Our Brand Story

Love Story

This is a touching story full of love and persistence:

In a small town, there lived a pair of lovers, the man named Bin and the woman named Julie. Julie has been passionate about manicure since she was a child. She believes that manicure has become an indispensable part of her life. And Bin, as her lover, also deeply understands and supports her hobby.

However, the reincarnation of fate struck unexpectedly one day. An accident took away Julie's hands. When she woke up in the hospital, she found that she had lost everything she loved. Losing the confidence and pleasure that manicure brought to her, she fell into an abyss of despair and was unable to extricate herself.

Seeing his lover's pain, Bin is determined to help her regain her confidence and beauty. He decided to learn nail art techniques and use his own hands to bring beauty and happiness to Julie again. Although he had no experience, he had firm faith and deep love for his lover. He learned step by step and tried again and again.

During the challenging and arduous learning process, Bin persevered and finally one day succeeded in replicating Julie's favorite manicure style. When a pair of exquisite manicures appeared in front of Julie, her eyes flashed with tears of excitement. She was touched by Bin's love and efforts and regained her confidence and smile.

Their love became stronger as a result, and it inspired their shared dreams. So, they jointly founded their own nail brand - NAILELF, hoping to use this brand to convey their love and persistence, so that more people can feel beauty and warmth, and everyone in need can find their own light. This is the story of NAILELF, a story about love and courage, persistence and beauty.

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